Marketing Management

Year 1

Certificate In Marketing Management

Semester 1

  • Communication and Study Skills
  • Economics for Business
  • Computer and Application and Appreciation
  • Introduction to Business
  • Self Realization

Semester 2

  • Business Law
  • Ethics and Society
  • Principles of Accounting
  • Principles of marketing
  • Entrepreneurship Development 1

Year 2

Diploma In Marketing Management

Semester 1

  • Consumer Buyer Behaviour
  • Marketing Communications
  • Business Environment
  • Leadership Development
  • Business Statistics

Semester 2

  • Project Management
  • Marketing Research
  • Sales Management
  • Marketing Management
  • Emotional Intelligence

Industrial Attachment should be done in year 2 at the end of semester 2

Year 3

Advanced Diploma In Marketing Management

Semester 1

  • Research Methodology
  • Strategic Marketing Management
  • Services Marketing
  • Relationship Marketing
  • Entrepreneurship Development 2

Semester 2

  • Research Methodology
  • Strategic Marketing Management
  • Services Marketing
  • Relationship Marketing
  • Entrepreneurship Development 2

Year 4