Abm | Marketing Management
15609
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MARKETING MANAGEMENT

YEAR 1 : CERTIFICATE IN MARKETING MANAGEMENT

SEMESTER 1
  • Communication and Study Skills
  • Economics for Business
  • Computer and Application and Appreciation
  • Introduction to Business
  • Self Realization
SEMESTER 2
  • Business Law
  • Ethics and Society
  • Principles of Accounting
  • Principles of marketing
  • Entrepreneurship Development 1

YEAR 2 : DIPLOMA IN MARKETING MANAGEMENT

SEMESTER 1
  • Consumer Buyer Behaviour
  • Marketing Communications
  • Business Environment
  • Leadership Development
  • Business Statistics
SEMESTER 2
  • Project Management
  • Marketing Research
  • Sales Management
  • Marketing Management
  • Emotional Intelligence

Industrial Attachment should be done in year 2 at the end of semester 2

YEAR 3 : ADVANCED DIPLOMA IN MARKETING MANAGEMENT

SEMESTER 1
  • Research Methodology
  • Strategic Marketing Management
  • Services Marketing
  • Relationship Marketing
  • Entrepreneurship Development 2
SEMESTER 2
  • Research Methodology
  • Strategic Marketing Management
  • Services Marketing
  • Relationship Marketing
  • Entrepreneurship Development 2